Category - News
Guide author photo

Laura Kenny, VP of Marketing

5 Feb : Updated 5 Feb ● 2 min read

New ‘once in a lifetime’ campaign launched for fans of Middlesbrough Football Club

As official principal partner of Middlesbrough FC, we are delighted to have launched a new campaign which will see fans given the opportunity to enjoy a ‘once in a lifetime’ experience at the club. 

Launching today, The ‘Warm Wishes’ campaign invites fans to submit their own wishes to have a unique experience at the club. Middlesbrough and BOXT will then work together to make a number of these wishes come true. 

Middlesbrough FC Goalkeeper, Tom Glover, Luke & Family

Middlesbrough schoolboy Luke, recently had his wish granted by the partnership when he became a mascot at Middlesbrough’s New Year's Day game against Coventry. Luke was able to meet the players and manager Michael Carrick before the match, receive a signed ball, and walk out with the players in front of a packed crowd at the Riverside. 

Andy Kerr, Founder, BOXT said: “We are incredibly proud to launch our ‘Warm Wishes’ campaign as part of our ongoing engagement with the fans to thank them for the warm welcome we have received as sponsors. 

We understand how much the club means to its fans and want to give them the opportunity to experience money-can’t-buy, once in a lifetime experiences that they have always dreamt of.

At BOXT, we pride ourselves on providing a 5-star, warm experience for all of our customers, and we are delighted to be able to extend this same warm feeling to the Boro fans through this campaign.”

Lee Fryett, Chief Commercial Officer, Middlesbrough Football Club, said: “We are delighted to partner with BOXT on the ‘Warm Wishes’ campaign. We love engaging with our fans, and this is a unique opportunity for them to experience something they have always dreamt of. 

Whether it’s being a kit-man for the day, commentating on a game, or taking a penalty against Tom Glover or Seny Dieng, we can’t wait to hear what our fans wish for!”

To submit your wishes, please visit:

Share this post